How to Create a Music Artist Brand Online


You may see yourself as an artist, but if your goal is to get paid for your music, then you are a business and you should see yourself as such. You might be completely unbranded as an artist, but it will also make you boring and forgettable. There is not a famous artist who does not manage his image or who does not have a brand. It’s an important part of building a fanbase, and if you want to be successful, you’ll need to work on your brand first. Let’s see how music artists can build their brand online.

Identify your target audience

The first thing you will need to do is define who your target audience is. You need to know their age, what type of bands or acts they like, whether they tend to live in rural areas or urban centers, etc. This will allow you to craft your message accordingly and give you an idea of ​​where you’ll be able to find them. You also need to know what some of their core values ​​are. You don’t have to adopt all of the same values ​​as your primary audience, but you don’t want to offend them with your actions or positions later on.

Define your music

You should also clearly define your music before you begin. You can decide to do progressive rock, techno, and rap at the same time, but you’ll have a hard time building a base that way. You’ll have to focus on a particular niche, build your brand around it, and maybe later you can incorporate other elements and genres into your music.

Learn how to write an artist biography

An artist biography may seem like a detail, but it’s actually one of the cornerstones of building a brand. If people have never met you, or only heard a few bits and pieces of you, they’ll want to know more about you, and there aren’t many ways to tell them about you other than a biography.

If you want to know how to write a musical artist biography, you should check out Pirate.com. They explain exactly how to write an artist biography but also why it is important to have a good biography these days. They analyze each element that should be in your biography so that you can create a professional one.

Create a website

Now that you have a biography, you can start creating a nice website. Your biography should be one of the first things people see when they get there. People who have taken the time to visit your website are more interested in you than the average fan and allowing them to read your bio will let them know exactly what you stand for and if they can align with you. Write a good bio and some people might start following you based on that fact alone.

Your site should also have professional photos, so don’t call any of your friends who you know have a nice camera to take pictures; call a professional instead. Along with good photos, your site should be clean and contain information such as booking information, performance footage, and a few videos of you.

One type of video you should consider adding to your website would be a Q&A or interview. Having a simplified interview or Q&A on your page will make your audience connect with you even more and help build your brand.

Know that you don’t have to spend thousands of dollars on a website if you’re short on cash. There are tons of website builders you can choose from and many of them cater to artists. Squarespace, in particular, is a great platform for music artists. It lets you create a professional-looking website in no time with its drag-and-drop builder and tons of themes. This will give you a website that will look pretty good until you can afford something better later.

Work on your live performance

You could be the most talented writer, singer or songwriter in the world. If your live performance sucks, your brand will suffer. In fact, we can’t think of a way to build a brand or be a successful music artist. without having a good live performance. This is why you will have to work on this aspect if you want to build a successful brand. You’ll need to practice more, but also watch what other artists in your genre are doing. Watch artists from the past that you admire for their live performances and look at some of the things they do that you could incorporate into your act.

Obtain materials

If you want to build a brand online, you will need to focus on visual content. Whether it’s footage from your shows, short films, or a vlog of you buying furniture at Target, it can all be used to build your brand. Visual content is what will keep you relevant, and constantly posting content will keep you in the feed of your fans. If you can, try to find someone on your side who can record you and collect as much footage as possible. You can then edit these sequences to create videos.

Play for free

We also suggest that you seek out as many chances to play for free as possible. One thing you could do is research small festivals across the country that would resonate with your grassroots base. Music competitions are another option. The more you get your name out there, the more chance you have of showing who you are as an artist and building your brand.

These are all things you will need to do if you want to build a brand as a music artist. It will take a lot of hard work and dedication, but it will be worth it in the end, so stay focused.

Featured image credit: zachary nelson on Unsplash

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