Investors can check out the Kraft-Heinz US: KRFT
merger as a major development of the company. But for some diners with eclectic tastes, the combo of the two companies is old news.
That’s because they’ve been pairing mac and cheese (a Kraft classic) and ketchup (a Heinz staple) for years.
Strange as it may sound, Americans have quite an appetite for the mash-up that is mac and cheese topped with ketchup. It is the subject of long discussions on gourmet sites. It is also the basis of a the whole Facebook page.
The reason why the duo have so many followers? It just works, fans say.
Mac and cheese “usually gets a bit crispy around the edges,” so the ketchup adds a bit of necessary moisture, says Jimmy Moock, a financial publicist and food enthusiast who writes under the pseudonym of ” Breakfast “. On top of that, the condiment “helps add different flavors to the mix,” Moock says.
Others express similar opinions online. A commentator on the Chowound site said that the ketchup is “used to add zip” in the same way as A.1. sauce (also a Kraft product) made with steak. Still, the commentator admitted that “people look at me like I have 2 heads when they see me putting ketchup on mac and cheese.”
On another site (although not greedy), there is even a poll that asked the question: “Mac and Cheese / Kraft dinner – With ketchup or not with ketchup?” The “don’ts” crowd won 53% of the vote, but 23% of those polled said they “mix ketchup evenly” or “like ketchup on the side.”
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It’s also not as if the concept is limited to America. Canadians enjoy a dish sometimes called canadian spaghetti it’s a fusion of pasta, cheese and tomatoes – the latter sometimes in the form of tomato juice or ketchup.
Of course, the real champions of pasta with cheese and tomatoes are the Italians. Naturally, they prefer their tomatoes as a sauce – say, a good marinara. Corn food writer and television personality David Rosengarten says it makes perfect sense for Americans to opt for ketchup as an alternative, as the condiment plays on America’s preference for something sweeter.
Besides, Rosengarten says the Kraft Macaroni & Cheese and Heinz Ketchup combo might have some homey appeal, even for an avid foodie. “I would definitely be willing to try it,” he says.