Pirelli merges automotive design with musical notes at SEMA 2018


Pirelli’s outdoor stand at SEMA 2018 showcases its P Zero line on classic car models.

Pirelli is promoting its latest products at SEMA 2018, this time with a musical note.

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The company’s ultra-high performance P Zero tire is the star of its outdoor exhibit this year, with the tire featured on Brantley Gilbert’s Ford F-150 in the Ford booth. A Speedkore Dodge Demon, a 1,200bhp custom build carbon fiber owned by Big Machine Label Group President and CEO Scott Borchetta, will be on display at Pirelli booth # 62121.

Continuing the theme of music and power, new IXOOST speakers inspired by Pirelli’s F1 tires will be on hand to play a soundtrack from the artists of Big Machine Records, an independent US label for country and country stars. pop like Taylor Swift and Brantley Gilbert.

Pirelli’s tires will be on display at its two stands, showcasing the company’s prestige range, as well as its dedicated “plus” tire line developed specifically for North America.

Pirelli’s booth inside the Las Vegas Convention Center (# 40078 – South Lower Hall) will include the recently launched Scorpion All Terrain Plus tire for SUVs and light trucks, as well as the Scorpion Verde All Season Plus, P Zero All Season Plus and Cinturato P7 All Season Plus. These tires are all part of Pirelli’s Plus line of tires, which were designed for North American drivers, Pirelli says.

Outside, the Pirelli stand (# 62121 – Outside South Hall) will present its P Zero tire applications on three vehicles: the Karma Revero in Balboa blue (P Zero sport 265 / 35R22, 285 / 40R22), the Porsche 365 “Emory Special ”from 1964 (with the P Zero Rosso) by Rod Emory and the new Dodge Demon (fitted with Pirelli P Zero Corsa 315/30 ZR20 tires front and rear).

“We look forward to maintaining our long-standing presence at SEMA this year and showcasing both the relevance and the dynamism of the Pirelli offering to North American consumers,” said Marco Crola, CEO and President of Pirelli Tire North America. “This covers our Plus range, in particular the Scorpion All Terrain Plus which performs well thanks to our R&D in the local market – and our top performing tires, the P Zero, which is shown here in various applications – of a Dodge Demon track-ready on P Zero Corsas to a vintage 1964 Porsche “Emory Special” and the enduringly deluxe Karma Revero. We are entering this market and continue to adapt our renowned, high-value product lines to meet the needs of our partners and consumers here.

Pirelli’s outdoor booth activity also includes an autograph signing session by industry favorite Chip Foose on Friday from 12:30 p.m. to 3 p.m.


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